
Brican Systems Corporation began in 1995, with a single office in Toronto, Canada, marketing a new information and promotional multi-media system to optometrists.
During a period of successful growth, Brican expanded its reach, opening a second office in Vancouver, Canada, in 1999. With the Vancouver expansion, sales to chiropractors was added to the
marketing mix.
Continual expansion added European distributors in France, Italy and Germany by 2001. By that time, the dental market also became a client base, with the multi-media program now reaching three different medical venues.
Currently, Brican
America
is primed to enter the dental market, further evolving their marketing strategy and positioning to another aspect of the medical profession. It's part of an on-going natural expansion to start similar ventures in untapped markets.